Property News & Market Trends

Orchard hits $4000psf!

Incredible! Capitaland has outdone herself again. Orchard Turn Residences strike at $4000psf!

Compared to St Regis, which took the market by storm when it passes $2900psf, Orchard Turn's location seems irresistibly powerful. Branding aside, buyers seem to be willing to plough in deeper in their pockets to signal their awfully rich status.

On the other hand, looks like speculators are being edged out as Developers test the treshold of actual buyers. At $4000psf, speculators are left with no margins and thus, no frenziness will follow suit at Orchard Residences.

Only those who are highly status conscious will buy. Investors will be sidelined as rental yield would be ridiculously low and risk outweighs capital appreciation in the short term. Strictly not for those who can't hold out for more than 5 years.  Did somebody tells me that the property market has a very vicious 10-15 years cycle?

Such purchase is no longer logical and is purely based on personality.  With limited supplies for this project, Capitaland can afford to be selective. That's a very smart move.  Why profit the speculators when they can drive it up just by branding?

It would be another landmark record if they can sell all units in 3 days! Cheers to Capitaland for their achievement. No mean feat, I must say. So, who's next? - Danny 'Bingo'

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